Your Big "Why?"- Is It The Key To Your Success?

It's funny how most of the success books and speakers all put so much emphasis on knowing your big "why" in order for you to achieve your dreams. While there is some merit to that, too many make it sound as though knowing your big "why" is the only thing keeping you from reaching your goals. Unfortunately, most of these "experts" ignore one major factor- you have to do something that you are good at or something that you can acquire the skills necessary to succeed at that particular business or line of work.

I watch The Big Idea on CNBC every night. Often, the guests on the show have mentioned the big "why" as a key to success. After months of watching this show (which I highly recommend to anyone wanting more out of life), someone finally mentioned it and laughing while doing so. "Why were they laughing," you ask? In context, they were laughing because this key factor is so often overlooked or brushed over by so many experts.

To succeed at anything, at the very least you need to be fairly good at some aspect of it. While McDonald's doesn't make the best hamburgers, the systems they created, that make duplication by so many so easy, have made them one of the most successful businesses of all time. To reiterate, their hamburgers may not be the best, or even average, but the systems they created to make hamburgers quickly and conveniently available to the masses have made them an empire.

To translate this in to your everyday life, if you want to succeed at something, have or acquire the necessary skills (or systems) that will enable you to succeed. Should you know "why" you want to succeed and achieve your dreams? Yes. Is it the number one reason why you will or will not succeed? I seriously doubt it.
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